Logo, Brand & Visual Identity
Creating strong and recognizable identities to define your brand.
Logo, Brand & Visual Identiy
A logo is a crucial element of brand identity. Before creating your logo, it is important to understand its forms. The right logo design can leave a lasting impression and make a brand more recognizable. Here are the four main categories of logo design you should know
Mascot Logo
Mascot logos feature a unique character or figure that serves as the face of the brand. These characters often create an emotional connection with the audience, adding a friendly and approachable vibe. Examples include Colonel Sanders for KFC and Tony the Tiger for Frosted Flakes. This type of logo is particularly effective for brands targeting families or children.
Wordmark & Lettermark
These two categories focus on typography to create a brand identity. A wordmark showcases the full name of the brand in a custom typeface, like Google or Coca-Cola, making it ideal for brands with unique names that want to emphasize their identity. Meanwhile, a lettermark uses the brand's initials in an aesthetically designed typeface, as seen in the logos of HBO and IBM. This design works well for brands with long names that want a simplified visual representation.
Pictorial & Abstract
Pictorial and abstract logos are popular choices for brands aiming to establish a strong visual identity. A pictorial logo uses recognizable images or symbols to represent a brand, such as the apple used by Apple or Twitter's bird. This design is effective due to its simplicity and immediate brand association. On the other hand, an abstract logo features geometric shapes that do not directly represent anything specific but allow for flexible interpretation, such as Nike’s "swoosh," which symbolizes motion and speed.
Emblem Logo
An emblem combines text and graphic elements into a single unified design. It often takes the form of a badge, seal, or shield, giving a formal and timeless feel. Examples include Starbucks and Harley-Davidson. Emblems are frequently used by educational institutions, sports clubs, and organizations seeking to convey authority and tradition.
Our Logo Package
berikut adalah paket yang dapat anda pilih, di atas hanyalah penjelasan jenis logo yang dapat kamu buat, pemesanan dimulai dari pemilihan paket ini.
Single-Use Logo
Anda hanya mendapatkan 1 logo single-use, dengan desain logo yang sederhana dan dibuat untuk kebutuhan spesifik. Cocok untuk penggunaan statis, seperti pada kartu nama, papan nama, atau dokumen resmi. Cocok untuk bisnis kecil dengan kebutuhan sederhana.
Yang didapatkan
Logo Single-use
Price
$30
Rp. 450.000
Versatile Logo Set
Paket logo yang fleksibel dengan berbagai versi untuk keperluan yang berbeda, seperti ikon kecil untuk favicon, logo horizontal untuk header website, hingga logo utama untuk branding. Cocok untuk bisnis yang ingin konsistensi branding di banyak platform
Yang didapatkan
Logo utama (Primary).
Logo sekunder (Secondary).
Submark/icon (Favicon).
Wordmark(Optional)
Variasi warna.
Price
$50
Rp. 800.000
Comprehensive Branding Kit
Paket lengkap yang mencakup desain logo utama beserta elemen pendukung seperti warna, pola, ikon, dan pedoman penggunaan untuk memastikan branding yang konsisten di semua media. Cocok untuk brand besar atau perusahaan dengan kebutuhan branding skala besar.
Yang didapatkan
Termasuk Versatile Logo Set
Panduan branding (font, warna, aturan penggunaan logo).
Elemen tambahan (pattern, texture, grafis pendukung).
3 item of Packaging,
Product, or Merchandise Design)
Stationery Template
Social Media Feed (Optional)
Mockup (Optional)
Price
$70
Rp. 1.000.000
